The story of GREEN
It all started with the academics Professor Piet Eichholtz from Maastricht University and professor Kees Koedijk from Utrecht University, who recognised that real estate is presently one of the most polluting industries, and even though engagement has a positive impact on business performance, very little enagement is taking place in the sector on this topic.
Piet Eichholtz and Kees Koedijk are also founders of Finance Ideas, a company which focuses on societal capital, and together with Finance Ideas they initially set up GREEN, and developed it to its current form.
“Research shows that real estate presently is one of the most polluting industries worldwide, responsible for 30%-40% of total emisisons. Coupled with physical risks, such as floods, fires, and other natural hazards, investors in real estate run significant unmanaged and unrewarded financial risks and contribute to negative impact.”
GREEN was formally launched in september 2021 backed by seven smaller to medium sized Dutch pension funds. Funding from the Laudes foundation has ensured that the network quickly grew with some of the largest global investors joining by the beginning of 2022.